A self-described “writer in a complicated relationship with the Internet,” my career path is actually varied enough that it has chapters. What’s been consistent is my passion for words and the power of online communities.
Chapter 1: Journalism and Blogging
From my years working for independent magazines and newspapers, I gained an appreciation for great writing on a tight schedule and the value of thoughtful editing. Through my work at Clamor Magazine and as a founding member of a local indie newspaper, Third Coast Press, I’ve managed dozens of writers, many of whom have gone on to accomplished careers as authors and journalists. My own writing has appeared in NewCity Chicago, TimeOut Chicago, Diversity MBA, Chicagoist, and Not For Tourists. I’ve written about everything from about everything from rock concert poster art to Chicago soul food, but my writing passions are music, technology and food.
Chapter 2: Social Media and Web Analytics
A web nerd at heart, I moved into online content strategy and social media for non-profits and advertising agencies. I shifted my focus into creating online content that’s search engine friendly and people focused. While working at DePaul University, I nurtured an active social media community of nearly 10,000 alumni from the ground up, and was featured in social media blog Mashable in 2009. But I’m mostly proud of the work launching and developing the blog Demon Tracks and my participation as an founding member of the DePaul social media working group, educating staff on social media practices and trends. Through my social media strategy work for 435 Digital, Sponge Chicago, Ogilvy Public Relations, and Lipman Hearne I became a Google Analytics enthusiast and cheerleader. My social media content work for Food Genius and Brandman University in California applied my community-building skills to the start-up realm and higher education.
Chapter 3: The Learned Fangirl
The Learned Fangirl is a blog focused on the geekier side of pop culture,
fandom, and technology that I started in 2008. It’s a labor of love for me and TLF’s co-founder, Raizel Liebler. TLF has grown into a publication with seven regular writers. Through the collective writing of TLF, Raizel and I presented talks on online culture and social media at the MIT Media in Transition conference four times (I’ve spoken about topics as diverse as ownership of online user-created content and social media employee policy.)
Chapter 4: Teaching and Training
I do my best work in training, workshops, and facilitation. My favorite type of student/audience is the “skeptical but enthusiastic newbie,” the person who is overwhelmed by social technology and not sure where to jump in. During my social media strategist years, I was the person that jumps at the chance to put together workshops and internal trainings on social media. In 2009, I co-organized Tweetcamp, Chicago with colleague and fellow blogger Maura Hernandez. I’ve spoken to hundreds of influential bloggers and PR professionals about web analytics at the BlogHer Annual Conference and I regularly teach online and offline courses for Dabble.co and Mediabistro. I’d love to bring my courses and workshops to you, too! Just drop me a line for information on my rates, or check out a list of my custom social media and analytics workshops here .
Chapter 5: Rocker
Music has always been a huge part of my life but I was was a late bloomer when it came to becoming a musician. I learned to play bass because I am actually a frustrated drummer growing up but have come to love bass best of all. I’m currently in Sole Heiress, a three-piece rock band that inspired by sci-fi and 90’s alt rock and I do my own synth-pop creations on my own.